What style of martial arts do you teach is really the wrong question

I am going to start saying I teach Leadership Kwon Do to theses unassuming folks (in a polite way of course)!  I picture the blank look that will follow so I will undoubtedly explain as follows.  You know the kind martial arts style that makes you walk through life’s ups and downs with your chin up.  I teach secret techniques that inspires your family and friends daily.  The style of martial arts that gives you the drive to be better than you were yesterday.  It’s the self reliant kind of martial arts style that gets you out of life's difficult situations that other people would hide from.  Or my personal favorite the martial arts style of leadership that gives you the courage to follow your dreams.  At this point the confused person in front of me or on the phone will say “oh thats cool, my second cousin on my aunts side did (insert mispronounced something here) martial arts.  The next question they always ask is how much are your classes?  I politely smile on the inside because free would still be to expensive for both of us.  Reread the above and tell me what you think these lessons and this style of martial arts is worth?  I would say priceless but then again maybe I teach the wrong “style” of martial arts for you.

*Author note:  From time to time I do get this question from serious enthusiasts or thorough parents, but for the most part it’s from tire kickers.  Those are the parents looking for a Groupon type activity and not looking for the life enhancing benefits of martial arts for their child.  If your reading this than you already know about Leadership Kwon Do.